The unique performance style of illusionist Leon Etienne attracts entertainment producers to book him all over the world. Hailed by critics as “America’s Rock Illusionist,” Leon is recognized for his onstage charisma, fast-paced, high energy rock n’ roll performance style, and no nonsense approach to magic. Leon started performing 25 years ago and established his business in 2008. Prior to COVID, he averaged around 200 performances per year. Leon’s business was almost completely shut down due to COVID-19 in March 2020 and he consulted the SBDC in need of cash flow to meet his expenses until live performances resumed. As a sole proprietor, he was unsure which COVID-19 funding programs would fit his situation. Advisor Zach Steffen helped Leon determine which programs fit his unique needs and guided the client through the various application and forgiveness processes. He helped him navigate the various SBA and New York State funding opportunities available to his business. Thanks to the assistance he received from the SBDC, Leon was able to access much needed funding including those from the EIDL, PPP and NY Pandemic Small Business Recovery programs to keep his business afloat until live performances resumed. In May 2021, Leon gave his first performance in front of a live audience in over 14 months. He completed a month-long residency at the Strand Theatre in Old Forge, and he is scheduled to perform up and down the east coast. He is anticipating that 2022 will be his busiest year yet. “Thanks to Zach Steffen and the Mohawk Valley SBDC, I was able to successfully access and navigate the programs available to help businesses like mine during this incredibly difficult time. Just having someone to speak with (an actual human) who is knowledgeable on the programs was more helpful than I can ever express. It gave me peace of mind that no matter how bad things got there would be help and resources available. The Mohawk Valley SBDC is a tremendous asset to business owners in the Mohawk Valley. Working with them has made my business better and my life easier.”