Travelsee is trying to solve a 100 year old problem for museums and cultural institutions, which is getting to know their customers better through non-traditional means.
We spoke with Kwasi who is the CEO of Travelsee about how his company is using existing data that museums already collect and combining that with social media trends, to deliver a clearer picture of the kinds of customers that cultural institutions should be targeting.
We talked about the unique challenges startups face in growing to a beta product such as data points and funding, and how to make millenials engage more with their local cultural institutions.
