Refinery Foundations is a sprint for new entrepreneurs

Whether you’re just starting your business, operating as a side-hustle taking cash or Venmo payments, or just don’t know where to begin your entrepreneurial journey, you need a solid foundation.

While our regular Refinery sprints have been perfect for entrepreneurs who have a full-time, part-time or side hustle they want to accelerate, Refinery Foundations is the blueprint, the launchpad, and the toolkit to help you start.

Sign up for our Winter 2026 Program (Virtual and In-Person Options Available)

Over six weeks you’ll join a small group of entrepreneurs looking to create a strong foundation for their business or side hustle.

In-Person Program

Wednesday Night Meetups at thINC from 6pm – 7:30pm where we’ll learn about a foundational aspect of your new business, share best practices and dive into your questions. It’s a collaborative process designed to help you focus on what matters, and stop worrying about what doesn’t.

The Online Program:

Wednesday Online Video Drops happen in Circle (our online app/community) each week – where you’ll receive the core instruction that our in-person cohort gets each week (minus discussion).

Both Cohorts will have access to and participate in:

Virtual Office Hours
Have questions about the curriculum, need help w/ your business or just want to ask the group questions? We’ll host weekly lunchtime meetups in Circle (LIVE) to keep you on track.

1-on-1 Mentor Sessions with Ryan
Want to deep dive into your business 1-1 with Ryan or one of our Experts In Residence? You can book a slot online and meet us here at thINC or virtually to get unstuck – or move forward.

Process Updates and Discussion in our Private Circle Community
All participants will be invited to our Circle Community. It’s an online knowledge-base where you’ll post your progress each week, get feedback from other participants (and me), and have access to other great toolkits, webinars and more.

Program Schedule

Week 1 – Elevate Your Elevator Pitch

  • What’s the Problem You’re Solving
  • Building an Elevator Pitch
  • The 5 Ps

Week 2 – Financials: Show Me The Money

  • Budgeting & Financial Readiness
  • Pro Forma and Projections
  • Time, Tools & Taxes
  • Financing Basics

Week 3 – Marketing, Branding & Your MVP

  • Target Markets
  • Building a Minimum Viable Product

Week 4 – Minimum Viable Professionalism

  • Minimum Viable Audience
  • Minimum Viable Everything
  • Business Entities (DBA, LLCs and more)
  • Getting Up and Running
  • Tools to Limit Surprises

Week 5 – Friction, Overhead and KPIs

  • Friction
  • Overhead and Infrastructure
  • Time Vs. Money
  • The Customer Journey

Week 6 – Building a Blueprint for Success

  • SMART Goals & Reverse Engineering
  • Timelines
  • Putting it all Together

 Sprint Starts January 28th